This collection highlights a variety of visual design projects, blending impactful visuals with meaningful messaging across advertising, branding, and print. From healthcare and conservation initiatives to playful personal projects, each piece reflects a commitment to clear communication and creativity. Key contributions include developing cohesive brand identities, infographics, and promotional assets for diverse industries, with a focus on enhancing user engagement, raising awareness, and fostering collaboration.
This collection showcases visual design projects that blend impactful visuals with clear messaging across advertising, branding, and print. Spanning healthcare, conservation, and personal projects, it highlights cohesive brand identities, infographics, and promotional assets, all designed to enhance engagement and raise awareness.
This collection highlights a variety of visual design projects, blending impactful visuals with meaningful messaging across advertising, branding, and print. From healthcare and conservation initiatives to playful personal projects, each piece reflects a commitment to clear communication and creativity. Key contributions include developing cohesive brand identities, infographics, and promotional assets for diverse industries, with a focus on enhancing user engagement, raising awareness, and fostering collaboration.
This collection showcases visual design projects that blend impactful visuals with clear messaging across advertising, branding, and print. Spanning healthcare, conservation, and personal projects, it highlights cohesive brand identities, infographics, and promotional assets, all designed to enhance engagement and raise awareness.
Lilly: The Heart of Diabetes Care
Lilly: The Heart of Diabetes Care
I collaborated with the Eli Lilly diabetes team to develop a comprehensive visual identity for "The Heart of Diabetes Care," creating a cohesive brand experience for patients, healthcare professionals, and the broader community. I led the style guide creation, ensuring consistency across all assets and helping to establish a unified visual language for the program.
I designed email campaigns to promote a healthcare speaker series, providing key event details and encouraging engagement, while also creating patient-facing educational PDFs on “The Cardiovascular Risks of Diabetes.” Both pieces adhered to the established branding, with the emails using visuals to boost open rates and drive interaction, and the PDFs designed to present clear, accessible content that was easy for patients to understand in both digital and printed formats.
I designed email campaigns to promote a healthcare speaker series, providing key event details and encouraging engagement, while also creating patient-facing educational PDFs on “The Cardiovascular Risks of Diabetes.” Both pieces adhered to the established branding, with the emails using visuals to boost open rates and drive interaction, and the PDFs designed to present clear, accessible content that was easy for patients to understand in both digital and printed formats.
For the Bayer Starmind project, I designed posters, flyers, and a launch email featuring the "Know It Al" mascot to promote the platform. These materials emphasized Starmind’s key features, such as easy access to answers, and were crafted to engage employees and align with Bayer’s branding, building excitement for the launch.
I designed two creative stickers to complement the Starmind campaign, offering a fun and playful way to encourage employees to engage with the platform. Additionally, I developed a comprehensive roadmap outlining Starmind’s launch timeline and key milestones, providing a clear strategic vision for how the initiative fits into Bayer’s broader goals and upcoming projects.
Lilly: Migraine Infographics
Lilly: Migraine Infographics
The Reyvow Migraine Infographics project aimed to reshape how we communicate migraine care. Collaborating with Lilly's REYVOW team, we designed 12 unbranded infographics based on insights from the Systematic Literature Review (SLR). The infographics focused on key themes like pain freedom, using visually compelling designs to engage and inform. Three design concepts were explored, with the final selection aligning with Reyvow’s brand identity. The infographics were created for an email campaign, with potential for social media extension.
TCS Interactive Digital Ad
TCS Interactive
Digital Ad
I designed these digital ads to showcase our agency's innovative approach, featuring sleek, swirling 3D forms that represent the fusion of art, science, and technology. The visuals communicate our commitment to guiding clients through digital transformation while enhancing brand engagement. The dynamic design reflects our mission to create impactful experiences that drive better patient outcomes.
The Heart of Diabetes Care Logo
This design, part of Eli Lilly's diabetes campaign, symbolizes compassion and support in managing the condition. The concept combines a blood glucose meter with a heart on the test strip, highlighting both health and emotional support. The final design aims to create a simple, impactful visual identity that resonates with the campaign's themes of care and connection.
J&J and TCS 25 Year Anniversary Logo
Celebrates the 25-year partnership between TCS and Johnson & Johnson. It uses concentric circles to symbolize the ongoing communication between the two companies. The TCS pink and J&J red colors represent each company's identity while blending together in the center, symbolizing unity and collaboration. The design reflects the harmony and long-lasting connection that has evolved over the years, emphasizing the strength of the partnership.
Copy Roundtable Logo
This logo, designed for an internal initiative, represents unity and knowledge-sharing within our copywriting team. It features a circular design with colorful figures around a central dark shape, symbolizing collaborative dialogue. The negative space cleverly reveals a quill pen writing the phrase "Copy Roundtable," connecting the design to the art of writing and embodying the team's creative mission.
Revenue Task
Force Logo
Developed for a company focused on providing affordable solar energy solutions. The circular shape of the logo represents the sustainable and cyclical nature of renewable energy. Rays of sunlight are directed towards a solar panel, symbolizing the company’s commitment to harnessing solar power to provide cost-effective energy options for businesses. This simple yet impactful design highlights the company’s mission to drive sustainability and reduce energy costs.
Kalpana Logo
Created for a TCS event in India, symbolizes innovation and creativity, aligning with the initiative’s themes of ideas and imagination. Featuring "Kalpana" in an elegant script font, the design is complemented by a mandala-inspired motif, representing connection and unity. The combination reflects the event's focus on fostering collaboration and the transformative power of ideas.
The Heart of Diabetes Care Logo
Developed as part of Eli Lilly's diabetes campaign to symbolize compassion and support in managing the condition. I aimed to create a simple yet impactful design that connects key diabetes and cardiometabolic motifs. The final concept features a blood glucose meter—commonly used by individuals managing diabetes—with a heart on the test strip. This combination emphasizes both the health aspects and the emotional support tied to the initiative, creating a welcoming and recognizable visual identity for the campaign.
Copy Roundtable Logo
Designed for an internal initiative, this logo represents unity and knowledge-sharing within our copywriting team. It features a circular design with colorful figures encircling a central dark shape, symbolizing collaborative dialogue. Upon closer inspection, the negative space reveals a hidden quill pen motif, with one pen appearing to write the phrase "Copy Roundtable" at the center. This creative detail ties the design directly to the craft of writing, making it a thoughtful and engaging emblem for our team's mission.
The Heart of Diabetes Care Logo
Developed as part of Eli Lilly's diabetes campaign to symbolize compassion and support in managing the condition. I aimed to create a simple yet impactful design that connects key diabetes and cardiometabolic motifs. The final concept features a blood glucose meter—commonly used by individuals managing diabetes—with a heart on the test strip. This combination emphasizes both the health aspects and the emotional support tied to the initiative, creating a welcoming and recognizable visual identity for the campaign.
Copy Roundtable Logo
Designed for an internal initiative, this logo represents unity and knowledge-sharing within our copywriting team. It features a circular design with colorful figures encircling a central dark shape, symbolizing collaborative dialogue. Upon closer inspection, the negative space reveals a hidden quill pen motif, with one pen appearing to write the phrase "Copy Roundtable" at the center. This creative detail ties the design directly to the craft of writing, making it a thoughtful and engaging emblem for our team's mission.
Revenue Task Force Logo
Developed for a company focused on providing affordable solar energy solutions. The circular shape of the logo represents the sustainable and cyclical nature of renewable energy. Rays of sunlight are directed towards a solar panel, symbolizing the company’s commitment to harnessing solar power to provide cost-effective energy options for businesses. This simple yet impactful design highlights the company’s mission to drive sustainability and reduce energy costs.
Kalpana Logo
Created for a TCS event in India, symbolizes innovation and creativity, aligning with the initiative’s themes of ideas and imagination. Featuring "Kalpana" in an elegant script font, the design is complemented by a mandala-inspired motif, representing connection and unity. The combination reflects the event's focus on fostering collaboration and the transformative power of ideas.
J&J and TCS 25 Year Anniversary Logo
Celebrates the 25-year partnership between TCS and Johnson & Johnson. It uses concentric circles to symbolize the ongoing communication between the two companies. The TCS pink and J&J red colors represent each company's identity while blending together in the center, symbolizing unity and collaboration. The design reflects the harmony and long-lasting connection that has evolved over the years, emphasizing the strength of the partnership.
Kalpana Logo
Created for a TCS event in India, symbolizes innovation and creativity, aligning with the initiative’s themes of ideas and imagination. Featuring "Kalpana" in an elegant script font, the design is complemented by a mandala-inspired motif, representing connection and unity. The combination reflects the event's focus on fostering collaboration and the transformative power of ideas.
J&J and TCS 25 Year Anniversary Logo
Celebrates the 25-year partnership between TCS and Johnson & Johnson. It uses concentric circles to symbolize the ongoing communication between the two companies. The TCS pink and J&J red colors represent each company's identity while blending together in the center, symbolizing unity and collaboration. The design reflects the harmony and long-lasting connection that has evolved over the years, emphasizing the strength of the partnership.
Revenue Task Force Logo
Developed for a company focused on providing affordable solar energy solutions. The circular shape of the logo represents the sustainable and cyclical nature of renewable energy. Rays of sunlight are directed towards a solar panel, symbolizing the company’s commitment to harnessing solar power to provide cost-effective energy options for businesses. This simple yet impactful design highlights the company’s mission to drive sustainability and reduce energy costs.
Stryker: You Need Your Knees
Stryker: You Need Your Knees
This knee replacement ad series combines humor and empathy to highlight the life-changing benefits of minimally invasive surgery. By addressing common fears—recovery time, pain, and lifestyle interruptions—the campaign connects emotionally with patients who want to regain their mobility without the lengthy downtime. Each ad emphasizes Stryker’s promise of a shorter, less invasive recovery, helping patients get back to what they love, whether that’s fishing, playing sports, dancing with grandkids, or simply enjoying life pain-free.
Protecting our Pollinators Campaign
Protecting our Pollinators Campaign
As a certified leader of the Chicago Conservation Corps, I led a campaign to raise awareness about pollinators. The project featured eco-friendly designs, including posters, stickers, and an instruction sheet on how to plant the seeds we distributed. After refining the designs to reduce ink usage, we successfully highlighted the importance of conservation. I personally mailed pollinator-friendly seeds to Chicago residents, reinforcing the campaign's call for actionable change.
This collection of storyboards showcases innovative solutions across various industries, highlighting how technology, like AI and predictive analytics, can drive transformation and improve efficiency. The TCS ADD storyboard illustrates how risk-based quality management software enhances clinical trial integrity by improving data quality and decision-making. The Clarity storyboard presents a solution for Bayer’s data challenges, using human-centered design to simplify analytics and foster collaboration. Lastly, the Walgreens Gen AI storyboard demonstrates how AI-driven tools optimize operations by streamlining workflows and empowering employees with real-time insights. Each project emphasizes creativity, precision, and strategic design to solve industry-specific challenges.
This collection of storyboards showcases how technology, such as AI and predictive analytics, drives innovation and improves efficiency across industries. The projects highlight solutions that enhance decision-making, simplify analytics, and optimize workflows. Each storyboard emphasizes creativity and strategic design to address industry-specific challenges.
The Clarity video is one of my favorite storyboards, as it allowed for creative shape transitions inspired by the Clarity logo and dynamic overlays using Bayer's brand colors. It was a great opportunity to blend functional design with artistic elements, enhancing both the solution's impact and Bayer's brand identity.
